Business-to-business (B2B) marketers have been navigating the uncertain business environment left by the pandemic with care. As more and more people work from home and live online, online platforms and digital marketing have changed in a big way. In 2023, it will be common for websites to be under a lot of pressure to make sure customers have a good website on them.
Visitors to your website will think that the quality of their experience is the same as the quality they can expect from your products and services, especially if you sell custom products and services. Keeping up with the latest techniques and trends in web design will help your company look like a leader in your field.
Many websites for B2B and professional services websites aren’t as good as the services they offer. Business-to-business (B2B) and professional services companies that do well deal with complicated business needs and long sales cycles. Many organizations have trouble turning their hard-earned knowledge into interesting and useful websites.
A company’s website should be a strong, silent partner in its business development, hiring, and even service or solution delivery. In this post, we’ll get rid of all the nonsense and talk about real website design trends that can help you stand out. Let’s get started.
More Animation and Interaction
For websites to attract customers, they need to be interactive. Animation is one of the best ways to make something interactive. Animated bits are used by many web designers here and there. You can do it too; the animation doesn’t have to be hard.
Parallax animation or scrolling is one of the most popular web styles right now. When you scroll down a page, the images in the background move more slowly than the ones in the foreground. This process makes the screen look like it has depth.
When you add interactivity to your pages, you also show customers what you can do. They will probably ask how you could add animation to their websites. Customers will have more faith in your B2B web design agency if you have a lot of interactive examples in your portfolio.
Dark Mode
Web design in dark mode is an exciting new trend that has been getting more and more popular over the past few years. We’re sure that by 2020, the web will have more dark themes than ever before, as UI designers try to give users more personalized experiences.
On OLED screens, dark themes look great, save power, and can make other colors and design elements stand out more. They are easier on the eyes, so they reduce eye strain. When used with other colors that have a higher contrast ratio, they make an immediate impact.
Most likely, the trend will change so that UI designers give users the option to turn on dark mode so that users can switch back and forth between regular mode and dark mode.
Optimized for Mobile Devices
This trend in B2B web design is an absolute must. Mobile-friendliness is one of the biggest web design trends and a must-have for B2B website design strategy, and it will stay that way. By the end of the fourth quarter of 2021, 63% of all searches, both B2B and B2C, were being done on mobile devices. This high number is probably because more people work from home or on the go since early 2020.
With smarter design choices like minimalism, short messages, and clickable interfaces, websites that were made with smartphone users in mind offer the best overall experience. If your website isn’t optimized for mobile, potential customers are much more likely to leave than to put up with a bad experience. Also, if you don’t make sure your website works well on mobile devices, it could hurt your position in the search engine results pages (SERP). Many B2B SEO experts think that Google will punish sites that aren’t made for mobile devices.
White Spaces
White space is the unmarked area around web design elements like text and images. This includes a webpage’s margins, padding, borders, and empty spaces. Even though white space might seem like a waste of space, it makes things easier for readers and makes it more likely that people will click on your site.
Most of the time, white space is used to divide parts of a page. For example, you could put a large heading above a paragraph of text or make sure that there are no words right under the main headline. White space on a page can also help draw attention to certain parts. If you want to draw attention to a certain part of a page, you could add some white space around that part.
When you use white space well, it makes it easier for people to find their way around and understand your site. You can even use white space to highlight important information about your brand, like prices, contact information, or a blog post.
Minimalism
Get rid of it if it doesn’t matter. This doesn’t mean you should delete things just to get rid of them, but you should get rid of the things that aren’t important so you can focus on the things that are.
The minimalist approach to web design is based on this idea. Indeed, this isn’t so much a trend as it is a constant theme in website design experts and developers. It’s been around for a long time, and it’s not going away any time soon. Minimalism gets rid of extra things and puts the focus on what’s important.
When it comes to good design, simplicity often comes from a lot of work to get rid of the extra stuff. It can be the highest level of sophistication for a brand and a welcome challenge for a designer with a lot of experience. To make a minimalist design work, you need to use a small number of colors and give the content a lot of space to breathe.
Small-Scale Encounters
Websites that are boring no longer exist. Websites try to look and feel more alive and interesting to stand out in this day and age.
Micro-interactions are an excellent way to do this.
These small design elements make a big impression on your visitors and help your website work well. When done right, micro-interactions also make it easier for your website visitors to find the parts that they can interact with.
Artificial Intelligence
You may already know what AI is and how it works on B2B website design strategy. There are some chatbots among them. In 2023, they will change even more, becoming more like people and changing the way people use the web. Bots will likely be able to talk in a more “human” way and make customers feel more connected to a company. They will also be able to help users around the clock.
In B2B design, using AI on a website is all about making the journey of a potential customer easier and giving a good impression of the company. Chatbots are a part of great UX that makes users feel like a company cares about their comfort.
Overall
Web design and development are changing quickly, and 2023 will see more personalization, better security, voice search optimization, and the use of new AI technologies.
To make a B2B company stand out from its competitors on the web, you should also be aware of graphic design trends that can go well with web design and a brand style. Beautiful digital illustrations, interesting animated videos, and cute micro interactions give a website more personality, help a brand find its voice, and show potential customers what the company can do at its best.
As technology and tastes change, website design trends will also change. In B2B marketing, you don’t have to follow every trend, but you should make sure your website looks current and relevant. This will help your business connect with customers and make sales.
